Blueprint juice

BluePrint (often referred to as BluePrint Cleanse) is widely considered the original pioneer of the modern cold-pressed juice movement. Founded in 2007 by Zoe Sakoutis and Erica Huss, it helped transform juice fasting from a niche health trend into a mainstream, lifestyle-focused experience delivered directly to consumers. By 2026, BluePrint remains a major industry benchmark and operates as a flagship brand under the Hain Celestial Group. The “Gateway” Philosophy One of BluePrint’s biggest innovations is its “Cleanse by Level” system, designed to match different experience levels and dietary habits: Renovation (Level 1): A beginner-friendly option with more fruit-based juices for a smoother introduction. Foundation (Level 2): The most popular plan, balancing green juices with metabolism-boosting blends like spicy lemonade. Excavation (Level 3): A more intense, low-sugar program built around green juices for experienced users seeking a deeper reset. The Classic “Daily Six” Routine BluePrint helped standardize the now-common “six bottles per day” structure, spaced about two hours apart. A typical day includes: Green Juice: A blend of leafy greens with a touch of apple for balance. P.A.M. (Pineapple Apple Mint): A refreshing, digestion-focused mid-morning drink. Green Juice (Repeat): Maintains steady energy throughout the day. Spicy Lemonade: A mix of lemon, agave, and cayenne to support metabolism and reduce cravings. C.A.B. (Carrot Apple Beet): A root-based blend aimed at supporting overall wellness. Cashew Milk: A creamy finish made with cashews, vanilla, and spices, providing satiety and comfort. What Makes BluePrint Unique Numbered Bottles: BluePrint introduced a simple “juice by number” system (1–6), making cleanses easy to follow without confusion. HPP Technology: As an early adopter of High-Pressure Processing, the brand preserves nutrients without heat while extending shelf life for nationwide delivery. Flexible Approach: Unlike stricter programs, BluePrint allows small “cheat” options—like raw vegetables or half an avocado—to make the cleanse more manageable. How It Compares Today Compared to brands like Juice from the Raw, BluePrint leans more toward a premium, refined experience with a “chef-driven” flavor profile and ready-to-drink refrigerated delivery. It’s often favored by those seeking a classic, structured cleanse, while more budget-conscious users or those needing flexibility may gravitate toward frozen, longer-lasting alternatives.